New behavioural icon for advertising

Posted in 3 - Future Developments, Advertising Technology, Privacy Control, Uncategorized by deandonaldson with 2 Comments

Feb2010 09
behavioral icon

This little “i” surrounded by a circle on a blue background, is the advertising industry’s answer to privacy concerns. It could be summed up as ‘interest’ based ads. As behavioural targeting gains prominence with advertisers to increase their effectiveness online, the reactions and criticism’s from privacy advocacy groups is undoubtedly becoming louder. In an effort [...]

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Why DoubleClick, when one will do?

Posted in Advertising Technology, Measurement, Technology Infrastructure by deandonaldson with No Comments

Feb2010 03
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Interesting article on Silicon Insider saying ‘Google Is Wrecking DoubleClick, Says Unhappy Client’. The article suggests that people long in academia, and short in real-world experience are now running the show… and its missing the mark. Greatly. That certainly rings true with the many ex-DoubleClick staff that I have met – not to mention grumbles [...]

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Print is up the creek, without an iPad-dle

Posted in Advertising 3.0, Advertising Technology, Future Projections, Mobile, Print / eInk by deandonaldson with 2 Comments

Jan2010 28

Forget the Cupertino keynote, if you have missed GQ’s Men of the Year in the Christmas rush, then I recommend everyone download Condé Nast’s new GQ January 2010 app for the iPhone. Why? Because it’s a great example of the future of interactive design.
I’ve said it before and I will say it again; the future [...]

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Online Display: The demise of Click, the rise of Dwell

Posted in 2 - Current Practice, Advertising Technology, Brand Building, Measurement by deandonaldson with 1 Comment

Aug2009 14
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“Online Display: The demise of Click, the rise of Dwell” is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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