Fear Not the Cookie: Traceable Ads Save Money for Consumers

Posted in Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by deandonaldson with No Comments

Feb2010 18
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There Are Nearly Three Times as Many ‘Smart Chips’ in Stores Than There Are Internet Users
The first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley’s Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer insights [...]

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Addressable advertising: An inquiry into targeting individuals using RFID

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by deandonaldson with 2 Comments

Feb2010 10

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

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New behavioural icon for advertising

Posted in 3 - Future Developments, Advertising Technology, Privacy Control, Uncategorized by deandonaldson with 2 Comments

Feb2010 09
behavioral icon

This little “i” surrounded by a circle on a blue background, is the advertising industry’s answer to privacy concerns. It could be summed up as ‘interest’ based ads. As behavioural targeting gains prominence with advertisers to increase their effectiveness online, the reactions and criticism’s from privacy advocacy groups is undoubtedly becoming louder. In an effort [...]

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Why DoubleClick, when one will do?

Posted in Advertising Technology, Measurement, Technology Infrastructure by deandonaldson with No Comments

Feb2010 03
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Interesting article on Silicon Insider saying ‘Google Is Wrecking DoubleClick, Says Unhappy Client’. The article suggests that people long in academia, and short in real-world experience are now running the show… and its missing the mark. Greatly. That certainly rings true with the many ex-DoubleClick staff that I have met – not to mention grumbles [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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