“Have you ever seen an ad like this… anything close?” (cue: canned laughter)
This is how Steve Jobs ended his first demonstration of iAd using HTML 5 at the recent iPhone OS4 event.
Now I might be an Apple fan-boy, but sorry Steve, this time I really do think you are away with the pixies. The [...]
Interesting article on Silicon Insider saying ‘Google Is Wrecking DoubleClick, Says Unhappy Client’. The article suggests that people long in academia, and short in real-world experience are now running the show… and its missing the mark. Greatly. That certainly rings true with the many ex-DoubleClick staff that I have met – not to mention grumbles [...]
For an industry that’s considered progressive, it’s certainly locked into an archaic catch-all metric
From now on let’s measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers’ cellphones. Then, let’s set up a trading system called Cost Per Quick Response (CPQR) and try and convince every traditional [...]
“Online Display: The demise of Click, the rise of Dwell” is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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