Addressable advertising: An inquiry into targeting individuals using RFID

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by deandonaldson with 2 Comments

Feb2010 10

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

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Print is up the creek, without an iPad-dle

Posted in Advertising 3.0, Advertising Technology, Future Projections, Mobile, Print / eInk by deandonaldson with 2 Comments

Jan2010 28

Forget the Cupertino keynote, if you have missed GQ’s Men of the Year in the Christmas rush, then I recommend everyone download Condé Nast’s new GQ January 2010 app for the iPhone. Why? Because it’s a great example of the future of interactive design.
I’ve said it before and I will say it again; the future [...]

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Addressable Advertising: Online Defence

Posted in 3 - Future Developments, Future Projections, RFID (Radio Frequency ID), Ubiquitous Computing by deandonaldson with No Comments

Dec2009 20
Spacer

Could you sum up the issue you’re providing a solution for in your project?
The problem at hand is two-fold.
Advertising needs to become more efficient and can do so afforded by technology.
Huge consumer backlash over fear of invasion of privacy afforded by technology, which has now reached 3,500 revs and the turbo & NITROX has [...]

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Ubiquitous Computing – the message of hope?

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure, Ubiquitous Computing, Web 3.0 by deandonaldson with No Comments

Dec2009 16
Changing the channel

Computing may not be omnipresent or omniscient but it is certainly widespread and pervasive.
The expectation of being able to travel anywhere and pay for things by credit card or at least find an ATM. The expectation of electricity and telecommunications – whether fixed line, widespread mobile signals or at very least a cyber centre. The [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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