BadMen – mature thinking needed in Digital Advertising

Posted in 2 - Current Practice, Brand Building, Creativity, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 6 Comments

May2009 22
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The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising.
I mentioned that I [...]

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Our very near future

Posted in Advertising 3.0, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, Privacy Control, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with No Comments

May2009 02
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I want to show two different angles of the near future. This is something that is beyond a vision of the next ten years, it is the very system being implemented.
Microsoft Office Labs Vision 2019
The first is a very fine vision of a connnected world with some of the most tastiest technological concepts that are [...]

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Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

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Beyond Banners: Digital effectiveness in 2009

Posted in Brand Building, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 2 Comments

Jan2009 26
T-Mobile Kila Dance

Ironically, I have just seen the latest T-Mobile ad that was filmed in Kings Cross station on my London Underground journey this morning. The ad was playing silently on one of the new Digital display screens on the escalator at Victoria station.
I immediately picked up my iPhone, logged into Twitter and sent a Tweet from [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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