Print is up the creek, without an iPad-dle

Posted in Advertising 3.0, Advertising Technology, Future Projections, Mobile, Print / eInk by deandonaldson with 2 Comments

Jan2010 28

Forget the Cupertino keynote, if you have missed GQ’s Men of the Year in the Christmas rush, then I recommend everyone download Condé Nast’s new GQ January 2010 app for the iPhone. Why? Because it’s a great example of the future of interactive design.
I’ve said it before and I will say it again; the future [...]

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Take your tiny ads away, bigger is best!

Posted in Creativity, Print / eInk by deandonaldson with No Comments

Dec2009 09
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There is a huge discussion going on right now about the size of ads online. All recent studies would point at first glance to the fact that bigger is not necessarily better, and looking at the data I would tend to agree with that sentiment. However I think we are missing something crucial – and [...]

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Our very near future

Posted in Advertising 3.0, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, Privacy Control, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with No Comments

May2009 02
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I want to show two different angles of the near future. This is something that is beyond a vision of the next ten years, it is the very system being implemented.
Microsoft Office Labs Vision 2019
The first is a very fine vision of a connnected world with some of the most tastiest technological concepts that are [...]

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Apple, Playboy and the future of comics

Posted in Advertising 3.0, Future Projections, Print / eInk, Technology Infrastructure by deandonaldson with 1 Comment

Apr2009 29
Rumoured Apple iTablet

So no sooner do I start to round up my thoughts on e-Paper then someone alerts me to all sorts of rumors’ becoming rife around a possible Apple eBook/iTablet. I had heard of Apple and Google both “scanning” in books recently, assuming Apple for eBook sales and Google for searching. With an anticipated new iPhone [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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