Spending Time With New York Street Advertising Takeover

Posted in Creativity, Outdoor / Out-of-home by deandonaldson with No Comments

Nov2009 03
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I wrote an article before entitled Banksy and Brody: brand designers for a digital age as I was enamoured with Banksy’s opening line ‘one man’s advertising is another man’s graffiti’.
Always amuses me that people complain that online advertising is terrible. When you take a walk around the streets you sure do see a whole [...]

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BadMen – mature thinking needed in Digital Advertising

Posted in 2 - Current Practice, Brand Building, Creativity, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 6 Comments

May2009 22
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The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising.
I mentioned that I [...]

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Our very near future

Posted in Advertising 3.0, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, Privacy Control, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with No Comments

May2009 02
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I want to show two different angles of the near future. This is something that is beyond a vision of the next ten years, it is the very system being implemented.
Microsoft Office Labs Vision 2019
The first is a very fine vision of a connnected world with some of the most tastiest technological concepts that are [...]

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Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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