Online Display: The demise of Click, the rise of Dwell

Posted in 2 - Current Practice, Advertising Technology, Brand Building, Measurement by deandonaldson with 1 Comment

Aug2009 14
Spacer

“Online Display: The demise of Click, the rise of Dwell” is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

READ MORE »

BadMen – mature thinking needed in Digital Advertising

Posted in 2 - Current Practice, Brand Building, Creativity, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 6 Comments

May2009 22
Spacer

The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising.
I mentioned that I [...]

READ MORE »

Spend quality time with your target audience

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel by deandonaldson with No Comments

Apr2009 27
Spacer

Discussions around Digital Advertising from iMedia’s Branding Summit in San Diego, September. Looking at innovation, adpation and how to get there.

Subscribe to my RSS feed  |  Get E-mail Updates

READ MORE »

Digital Advertising: A guide for SMEs to play like the big boys

Posted in Advertising Technology, Brand Building, Creativity, Cross-channel, Direct Response, Measurement, Mobile by deandonaldson with 2 Comments

Apr2009 02
Spacer

Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. In fact it is an opportunity to succeed beyond your wildest dreams. Think about Amazon – who were they 15 years ago? Established book shops like W.H. Smith and Blackwell’s realized they had to change their game as a result.
So [...]

READ MORE »

Page 1 of 612345...Last »
Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

Keep in contact 
Connect with me on LinkedIn or follow what I'm thinking
on Twitter. Know where I am on Trip-It or even Dopplr.
In fact, find me on any of these social networks:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
Keep updated I know checking web sites is so last century,
so why not subscribe to my RSS feed instead?

Or if you prefer, you can get instant e-mail updates.