In the digital tech space, we’re already seeing radical changes in television as it begins to converge more and more with the online world. Think about the massive transformation that TV has already gone through – starting with the humble video recorder to the range of connected satellite / cables boxes and gaming consoles – [...]

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Here’s What Type of Ad to Put Where, Based on Years of Research The recent surge of research around creative variables like ad shape, format and video puts online creative into the hot seat, and size, it seems, doesn’t necessarily matter. We’ve been groomed to judge online display ads based on aesthetics alone as opposed to trying [...]

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There is a huge discussion going on right now about the size of ads online. All recent studies would point at first glance to the fact that bigger is not necessarily better, and looking at the data I would tend to agree with that sentiment. However I think we are missing something crucial – and [...]

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For an industry that’s considered progressive, it’s certainly locked into an archaic catch-all metric From now on let’s measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers’ cellphones. Then, let’s set up a trading system called Cost Per Quick Response (CPQR) and try and convince every [...]

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