Here’s What Type of Ad to Put Where, Based on Years of Research
The recent surge of research around creative variables like ad shape, format and video puts online creative into the hot seat, and size, it seems, doesn’t necessarily matter. We’ve been groomed to judge online display ads based on aesthetics alone as opposed to trying to [...]

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There is a huge discussion going on right now about the size of ads online. All recent studies would point at first glance to the fact that bigger is not necessarily better, and looking at the data I would tend to agree with that sentiment. However I think we are missing something crucial – and [...]

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For an industry that’s considered progressive, it’s certainly locked into an archaic catch-all metric
From now on let’s measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers’ cellphones. Then, let’s set up a trading system called Cost Per Quick Response (CPQR) and try and convince every traditional [...]

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I wrote an article before entitled Banksy and Brody: brand designers for a digital age as I was enamoured with Banksy’s opening line ‘one man’s advertising is another man’s graffiti’.
Always amuses me that people complain that online advertising is terrible. When you take a walk around the streets you sure do see a whole [...]

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