Fear Not the Cookie: Traceable Ads Save Money for Consumers

Posted in Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by deandonaldson with No Comments

Feb2010 18
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There Are Nearly Three Times as Many ‘Smart Chips’ in Stores Than There Are Internet Users
The first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley’s Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer insights [...]

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Addressable advertising: An inquiry into targeting individuals using RFID

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by deandonaldson with 2 Comments

Feb2010 10

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

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New behavioural icon for advertising

Posted in 3 - Future Developments, Advertising Technology, Privacy Control, Uncategorized by deandonaldson with 2 Comments

Feb2010 09
behavioral icon

This little “i” surrounded by a circle on a blue background, is the advertising industry’s answer to privacy concerns. It could be summed up as ‘interest’ based ads. As behavioural targeting gains prominence with advertisers to increase their effectiveness online, the reactions and criticism’s from privacy advocacy groups is undoubtedly becoming louder. In an effort [...]

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Apple ‘bans’ ads in apps

Posted in Mobile by deandonaldson with No Comments

Feb2010 09
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There’s an article on PocketGamer.biz entitled ‘Apple to ban geo location adverts on iPhone and iPad‘ which has caught my eye (thanks Greg for the tip off). The author, Spanner Spencer (is that for real?!) I think has been a little quick off the mark here in his ‘I hate ads’ allegations – either that [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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