About Me


Scuba-diving Brit and world-renowned digital conspirator, Dean Donaldson is the Director of Digital Experience and responsible for Eyeblaster’s global evangelism. He is best known for utilizing the true potential of advertising technology.

With more than 20 years of advertising and digital experience, Dean is passionate about how creative technology is combined with brand messages to engage consumers. He is a recognized expert at navigating through the maze of emerging media, telling stories about how digital has shifted consumer behavior, moving from direct mail to Twitter, through QR codes on mobile phones to RFID interactive screens and onto IPTV and ePaper. Looking closely at the permeation of all advertising channels, Dean is focused on how digital is creeping across the media landscape from fixed digital billboards in New York City’s Time Square to as far east as floating eSignage on Shanghai’s Huangpu River – yet remains composed on the concerns surrounding user profiling.

Dean has published multiple articles and frequently serves as an industry source for leading business and advertising trade publications including AdAge, Adweek, Forbes, Wall Street Journal, San Francisco Chronicle, OMMA Magazine, Media Post, ClickZ, iMedia and Revolution among others. He also serves on the video, measurement and mobile councils at the IAB, speaks frequently with brand advertisers across the globe about new ways to measure and integrate offline and online channels and has delivered presentations at over 100 industry events across more than 35 countries from the Americas through out Europe to across Asia. Recent speaking engagements include iMedia, OMMA, AdTech, IAB, JDPA, ClickZ, dmexco, SIME as well as MSN Roadshows and Eyeblaster’s Digital Experience Days.

Dean is also currently pursuing a Masters in Creative Media Practice with Bournemouth University, looking at the future of digital advertising to ensure commercialisation of content across a fragmented range of viewing devices through addressable advertising. He is an active vocalist on moral obligations and privacy concerns in light of tracking via technology.

When he’s not living out of a suitcase, Dean ‘sometimes’ resides on the English coast of Sussex.

A copy of my speaking resume is available to download from here.

NB. The opinions and stances expressed here are entirely personal
and as such may not reflect those of my employer.
  • Video Footage

    In the near future, the true digital potential will be seen in an intelligent infrastructure facilitating real-time wireless distribution of media content to a multitude of smart devices that look very different to the mobiles PCs of today. In the meantime, here’s a small selection of Dean’s interviews, discussions and presentations that are currently available [...]

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  • Speaking Engagements

    Dean is a powerful public speaker, whether bringing lively controversy to panel debates or delivering informative and entertaining key notes. He is one of Microsoft’s most requested external speakers for their global events and achieved iMedia’s highest ever ranking for their spotlight sessions, based on client feedback. Here’s an overview of forthcoming speaking engagements.

    See the [...]

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  • Press Contributions

    Dean has been published in some of today’s top media outlets including AdAge, AdWeek, Forbes, Wall Street Journal and has even appeared on the front page of San Francisco Chronicle! A voracious Twitterer, Dean also guest writes for Eyeblaster’s CreativeZone as well as other blogs. Here’s a collection of clippings of authored articles or quotes.

    June [...]

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  • Recommendations

    It’s always enjoyable to get feedback from clients and agencies around the world who have afforded the time to attend the various sessions – especially from those whose English is not their native tongue. Here is a small collection of what some others have shared in the past.
    “Dean is a digital visionary who makes you [...]

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Random Facts
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1

Dean is an active participant in the IAB on both sides of the pond, sitting on their Video Councils, Research Councils and Mobile Councils and helping to define a range of future guidelines for online video, interactive display and mobile advertising as well as metrics for consumer engagement and effectiveness methodology

2

Dean was short listed for NMA Digital Advertising Award 2003 for achieving 47% sales growth for London’s Sanctuary Spa and was a finalist in both Campaign Digital Awards 2005 for a cross-channel campaign to promote ITV’s Celebrity Love Island and Revolution Awards 2007 for a creativology solution to increase test drives for Honda’s Civic.

3

For his assistance on behavioural technology solution behind Levi Strauss ‘MoonBathing’ campaign, Dean helped push the client into Retail Finalist in Revolution Awards 2007 as well as get them second place in MSN European Creative Competition 2006 in FMCG and Social Networking.

4

Dean helped claim a Campaign Excellence Award in Eyeblaster Creative Awards 2007 for Sony Ericsson’s launch of the K550i across CEMEA; Awarded to a campaign that excelled in its innovative use of digital advertising resources and in the resulting campaign performance.

 

 

Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

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