“Have you ever seen an ad like this… anything close?” (cue: canned laughter) This is how Steve Jobs ended his first demonstration of iAd using HTML 5 at the recent iPhone OS4 event. Now I might be an Apple fan-boy, but sorry Steve, this time I really do think you are away with the pixies. [...]
Want to See the Future of Search? Better Look East Remember the day you first discovered Google search. Now, think back to what search was like before, using Altavista and Lycos. It was pretty painful stuff. Google with its plain vanilla HTML interface, simple black text, blue links and one sole graphic did nothing but [...]
There Are Nearly Three Times as Many ‘Smart Chips’ in Stores Than There Are Internet Users The first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley’s Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer [...]
Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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